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The Ordinary

The Ordinary launched in 2016 under parent company DECIEM and quickly became one of the most recognized names in affordable, ingredient-focused skincare. While the brand lacks proprietary clinical trials on its specific formulations, it builds products around well-studied actives at transparent concentrations, earning widespread dermatologist acknowledgment.

DermFND
Verified house
39 of 50 products signed off
Products reviewed
50
Average score
79.8/100
Median price
$10
Top category
serum
Last reviewed
May 2026
Alex Brufsky
Alex Brufsky Founder & Editor
Analysis by DermFND · Last verified May 2026 · Methodology
Verified reviewer
50 products viewing all categories
#1 The Ordinary Hyaluronic Acid 2% + B5 Hydrating Serum with Ceramides in a frosted glass dropper
The Ordinary
Hyaluronic Acid 2% + B5 Hydrating Serum
The Budget Hydrator, Perfected
87/100 $9.90
#2 The Ordinary Matrixyl 10% + HA peptide serum in amber glass dropper bottle
The Ordinary
Matrixyl 10% + HA
Budget Peptide Powerhouse
87/100 $10.90
#3 The Ordinary Natural Moisturizing Factors + HA moisturizer in white squeeze tube
The Ordinary
Natural Moisturizing Factors + HA
Everyday Essential
87/100 $6.70
#4 The Ordinary Buffet Multi-Peptide + HA Serum in frosted glass dropper bottle
The Ordinary
Buffet
Multi-Peptide Powerhouse
86/100 $19.90
#5 The Ordinary EUK 134 0.1% antioxidant serum in amber glass dropper bottle
The Ordinary
EUK 134 0.1%
Antioxidant Sleeper Hit
86/100 $11.50
#6 The Ordinary Natural Moisturizing Factors + PhytoCeramides 100 mL white jar with screw-top lid
The Ordinary
Natural Moisturizing Factors + PhytoCeramides
Winter Barrier Hero
86/100 $22.50
#7 The Ordinary Hyaluronic Acid 2% + B5 serum in a frosted glass dropper bottle with white label
The Ordinary
Hyaluronic Acid 2% + B5
Hydration on a Shoestring
85/100 $8.90
#8 The Ordinary Amino Acids + B5 hydrating serum in glass dropper bottle
The Ordinary
Amino Acids + B5
Barrier Repair Workhorse
85/100 $9.20
#9 The Ordinary Natural Moisturizing Factors + Inulin Body Lotion 240 mL white pump bottle
The Ordinary
Natural Moisturizing Factors + Inulin Body Lotion
Barrier-Repair Body Staple
85/100 $15.00
#10 The Ordinary Mandelic Acid 10% + HA exfoliating serum in amber glass dropper bottle
The Ordinary
Mandelic Acid 10% + HA
Gentlest AHA Entry Point
84/100 $7.80
#11 The Ordinary Lactic Acid 5% + HA serum in a frosted glass dropper bottle with white label
The Ordinary
Lactic Acid 5% + HA
Beginner's Best AHA
83/100 $8.10
#12 The Ordinary Niacinamide 10% + Zinc 1% serum in a frosted glass dropper bottle with white label
The Ordinary
Niacinamide 10% + Zinc 1%
The $6 Skin Transformer
83/100 $6.00
#13 The Ordinary 100% Plant-Derived Squalane in amber glass dropper bottle
The Ordinary
100% Plant-Derived Squalane
Universal Skin Staple
83/100 $10.40
#14 The Ordinary Pycnogenol 5% antioxidant serum in small amber glass dropper bottle
The Ordinary
Pycnogenol 5%
Antioxidant Deep Cut
83/100 $11.50
#15 The Ordinary Glycolic Acid 7% Toning Solution bottle
The Ordinary
Glycolic Acid 7% Toning Solution
Budget Exfoliation Champion
82/100 $13.50
#16 The Ordinary Alpha Arbutin 2% + HA serum in frosted glass dropper bottle
The Ordinary
Alpha Arbutin 2% + HA
Budget Brightening Essential
82/100 $10.00
#17 The Ordinary Granactive Retinoid 2% Emulsion in amber glass dropper bottle
The Ordinary
Granactive Retinoid 2% Emulsion
Retinoid Training Wheels
82/100 $12.10
#18 The Ordinary Niacinamide 5% Face and Body Emulsion 100 mL white pump bottle
The Ordinary
Niacinamide 5% Face and Body Emulsion
Body-Tone Workhorse
82/100 $14.00
#19 The Ordinary 100% Organic Cold-Pressed Moroccan Argan Oil in amber glass dropper bottle
The Ordinary
100% Organic Cold-Pressed Moroccan Argan Oil
Single-Ingredient Staple
81/100 $7.80
#20 The Ordinary Glucoside Foaming Cleanser in white squeeze tube
The Ordinary
Glucoside Foaming Cleanser
Sensitive Skin Safety Net
81/100 $12.50
#21 The Ordinary Granactive Retinoid 5% in Squalane in amber glass dropper bottle
The Ordinary
Granactive Retinoid 5% in Squalane
Dry Skin Retinoid Pick
81/100 $16.70
#22 The Ordinary Marine Hyaluronics hydrating serum in frosted glass dropper bottle
The Ordinary
Marine Hyaluronics
Oily Skin Hydration Hero
81/100 $9.20
#23 The Ordinary Squalane Cleanser in gray squeeze tube
The Ordinary
Squalane Cleanser
Gentle Cleansing Cult Favorite
81/100 $20.00
#24 The Ordinary PHA 5% Exfoliating Lip Serum 15 mL bottle with doe-foot applicator
The Ordinary
PHA 5% Exfoliating Lip Serum
Overnight Flake Eraser
81/100 $8.50
#25 The Ordinary Sulfur 10% Powder-to-Cream Acne Spot Treatment Concentrate 5 g aluminum tube
The Ordinary
Sulfur 10% Powder-to-Cream Acne Spot Treatment Concentrate
Overnight Pimple Flattener
81/100 $9.90
#26 The Ordinary 100% Niacinamide Powder in amber glass jar
The Ordinary
100% Niacinamide Powder
DIY Skincare Essential
80/100 $6.40
#27 The Ordinary Azelaic Acid Suspension 10% treatment in squeezable tube
The Ordinary
Azelaic Acid Suspension 10%
Multi-Tasking Skin Clarifier
80/100 $12.20
#28 The Ordinary Lactic Acid 10% + HA serum in a frosted glass dropper bottle with white label
The Ordinary
Lactic Acid 10% + HA
The Dry-Skin Exfoliator
79/100 $9.20
#29 The Ordinary Multi-Peptide + HA Serum in a frosted glass dropper bottle with white label and
The Ordinary
Multi-Peptide + HA Serum
The Anti-Aging All-Rounder
79/100 $19.90
#30 The Ordinary Argireline Solution 10% peptide serum in frosted glass dropper bottle
The Ordinary
Argireline Solution 10%
Budget Anti-Aging Pick
79/100 $9.70
#31 The Ordinary Ascorbic Acid 8% + Alpha Arbutin 2% serum in amber glass dropper bottle
The Ordinary
Ascorbic Acid 8% + Alpha Arbutin 2%
Dual-Active Brightening Duo
79/100 $12.20
#32 The Ordinary Ascorbyl Glucoside Solution 12% vitamin C serum in frosted glass dropper bottle
The Ordinary
Ascorbyl Glucoside Solution 12%
Gentle Vitamin C Entry Point
79/100 $14.80
#33 The Ordinary Buffet + Copper Peptides 1% blue serum dropper bottle
The Ordinary
Buffet + Copper Peptides 1%
Copper Peptide Powerhouse
78/100 $32.00
#34 The Ordinary Multi-Peptide Eye Serum in a small frosted glass bottle with narrow dropper tip
The Ordinary
Multi-Peptide Eye Serum
The Eye-Area Specialist
78/100 $25.00
#35 The Ordinary Mineral UV Filters SPF 30 with Antioxidants in white squeeze tube
The Ordinary
Mineral UV Filters SPF 30 with Antioxidants
Budget Mineral Shield
78/100 $9.70
#36 The Ordinary Resveratrol 3% + Ferulic Acid 3% antioxidant serum in brown glass dropper bottle
The Ordinary
Resveratrol 3% + Ferulic Acid 3%
Minimalist Antioxidant Powerhouse
78/100 $10.40
#37 The Ordinary Multi-Active Delivery Essence 100 mL frosted glass pump bottle
The Ordinary
Multi-Active Delivery Essence
Routine Multiplier
78/100 $12.00
#38 The Ordinary Retinol 0.5% in Squalane amber glass dropper bottle
The Ordinary
Retinol 0.5% in Squalane
Smart Step-Up Retinol
77/100 $9.30
#39 The Ordinary Caffeine Solution 5% + EGCG eye serum in frosted glass dropper bottle
The Ordinary
Caffeine Solution 5% + EGCG
Budget Eye Area Essential
77/100 $9.20
#40 The Ordinary 100% Organic Cold-Pressed Rosehip Seed Oil in brown glass dropper bottle
The Ordinary
100% Organic Cold-Pressed Rosehip Seed Oil
Budget Face Oil Icon
77/100 $9.80
#41 The Ordinary Retinol 1% in Squalane amber glass dropper bottle
The Ordinary
Retinol 1% in Squalane
High-Potency Budget Powerhouse
76/100 $9.90
#42 The Ordinary Salicylic Acid 2% Masque dark charcoal clay mask in tube packaging
The Ordinary
Salicylic Acid 2% Masque
Weekly Pore Reset
76/100 $13.80
#43 The Ordinary Multi-Peptide + Copper Peptides 1% Serum in a frosted glass dropper bottle with a
The Ordinary
Multi-Peptide + Copper Peptides 1% Serum
The Peptide Powerhouse
75/100 $32.00
#44 The Ordinary Retinal 0.2% Emulsion in a small frosted glass dropper bottle with white label
The Ordinary
Retinal 0.2% Emulsion
The Retinoid Step-Up
75/100 $14.90
#45 The Ordinary Retinol 0.2% in Squalane amber glass dropper bottle
The Ordinary
Retinol 0.2% in Squalane
Best Budget Retinol Starter
75/100 $8.10
#46 The Ordinary Salicylic Acid 2% Anhydrous Solution frosted glass dropper bottle
The Ordinary
Salicylic Acid 2% Anhydrous Solution
Dry-Skin BHA Pioneer
74/100 $7.50
#47 The Ordinary AHA 30% + BHA 2% Peeling Solution glass dropper bottle with blood-red liquid
The Ordinary
AHA 30% + BHA 2% Peeling Solution
Skincare's Viral Disruptor
73/100 $9.50
#48 The Ordinary Volufiline 92% + Pal-Isoleucine 1% Plumping Anhydrous Serum 15 mL glass dropper bottle
The Ordinary
Volufiline 92% + Pal-Isoleucine 1% Plumping Anhydrous Serum
Ingredient-Nerd Experiment
72/100 $21.40
The DermFND take

The Ordinary, by the numbers.

The Ordinary has 50 products in the DermFND database, concentrated in serums, exfoliants, and retinoids. Data analysis shows the most common ingredients across these formulations include hyaluronic acid, glycerin, niacinamide, squalane, peptides, vitamin c, retinol, and vitamin e. Product pricing ranges from $6 to $32, with an average price of $12. The brand maintains an average DermFND score of 79.8/100. Typical product profiles include formulations such as Hyaluronic Acid 2% + B5 Hydrating Serum, Matrixyl 10% + HA, Natural Moisturizing Factors + HA, Buffet, and EUK 134 0.1%.

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