Paula's Choice
Paula's Choice was founded in 1995 by Paula Begoun. This product represents the brand's newer generation of exfoliants, designed to complement the iconic 2% BHA Liquid by offering a gentler AHA option for sensitive and melanin-rich skin types.
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Paula's Choice, by the numbers.
Paula's Choice has 30 products in the DermFND database, with the highest concentrations in exfoliants, moisturizers, serums, and treatments. Observed ingredient patterns across these products include vitamin c, ceramides, hyaluronic acid, peptides, salicylic acid, niacinamide, licorice root, and cholesterol. The brand's price range spans from $15 to $63, with an average product price of $38. The typical product profile maintains an average DermFND score of 75.7/100. Sample items include the Skin Perfecting 6% Mandelic Acid + 2% Lactic Acid Liquid Exfoliant, the Barrier Repair Moisturizer, and the Skin Perfecting 2% BHA Liquid Exfoliant.
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