Anua
Anua was founded in 2019 by Korean brand incubator The Founders and has rapidly gained global traction through viral K-beauty channels. The brand's formulations center on Houttuynia cordata (heartleaf), a traditional East Asian botanical with emerging clinical evidence, though independent validation of Anua's specific products remains limited.
Verified reviewer
Anua, by the numbers.
Anua has 40 products in the DermFND database, concentrated in serums, toners, and moisturizers. Observed ingredient patterns across the product range include hyaluronic acid, ceramides, panthenol, niacinamide, centella asiatica, houttuynia cordata, peptides, and glycerin. The brand's price range is $12 to $35, with an average price of $22. Products in the database include the Heartleaf 77% Soothing Toner, 3 Ceramide Panthenol Moisture Barrier Cream, Heartleaf Low pH Deep Cleansing Water, Azelaic Acid 10 Hyaluron Redness Soothing Serum, and PDRN Hyaluronic Acid 100 Moisturizing Cream. The average DermFND score for these products is 77.7/100.
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