Home / Products / toner / Anua / Rice 70 Glow Milky Toner
Anua Rice 70 Glow Milky Toner 250ml bottle with warm-toned rice line branding
Anua · toner

Rice 70 Glow Milky Toner

Sensitive Skin Brightening Hero

k beauty Fragrance Free Paraben Free Pregnancy Safe Cruelty Free Vegan
82/100
DermFND score
Ingredient quality
8.6
Value for money
8.4
Suitability breadth
6.4
Irritation risk
Low
$20.00
250ml / 8.45 fl oz
4.5
900 customer ratings (Amazon)
Data confidence
Medium confidence
900+ aggregated reviews · INCI confirmed
Made in
South Korea
Launched
2024
PAO
12 mo.
after opening
Certifications
Vegan
Alex Brufsky
Alex Brufsky Founder & Editor
Analysis by DermFND · Last verified May 2026 · Methodology
Verified reviewer
01 · Quick read

Pros & cons.

What we love
  • +Complete triple ceramide system (NP, AP, EOP) with phytosphingosine and cholesterol — rare in a toner
  • +Fragrance-free — Anua's most sensitive-skin-friendly brightening toner
  • +71% rice bran water base carries centuries of traditional wisdom backed by modern research
  • +Exceptional value: 250ml for $20 with premium ingredients
  • +Multi-pathway brightening with niacinamide, arbutin, and ascorbic acid
  • +Triple hyaluronic acid system for multi-depth hydration
What to know
  • Milky texture may feel too rich for oily skin types
  • Can leave a slight residue if too much is applied in one layer
  • Less immediately exciting than the ferment-rich Peach Essence Toner
  • Bottle lacks a pump — awkward for dispensing a milky, viscous formula
  • No ferment extracts unlike the Peach line, which some users prefer
02 · Editorial analysis

The full review.

Anua’s most scientifically rigorous toner is also its most traditional. Rice water—the cloudy, starchy liquid from washing rice—has anchored East Asian beauty for at least a thousand years. Japanese geisha used it. Korean grandmothers swore by it. For years, modern skincare dismissed it as folklore. Then researchers studied rice bran derivatives and found ferulic acid, phytic acid, inositol, and B vitamins—proving the grandmothers were right.

Anua’s Rice 70 Glow Milky Toner gives this tradition a clinical upgrade. The 71% rice bran water base is the formula’s functional foundation, not just marketing. However, a complete triple ceramide complex distinguishes this toner from every other rice water product on the market.

Ceramides NP, AP, and EOP—with phytosphingosine and cholesterol, delivered via sodium lauroyl lactylate—form a full barrier lipid system. This is the same ceramide architecture CeraVe built its brand around. Finding this in a K-beauty toner at twenty dollars is remarkable. These are not decorative ceramides added in trace amounts for label appeal. The inclusion of phytosphingosine and cholesterol shows Anua formulated this to integrate into the skin’s lipid matrix and repair the barrier from the toner step onward.

The fragrance-free formulation is equally significant. After three product lines—Heartleaf, Peach, and now Rice—Anua finally delivers a brightening toner without added fragrance. This is the answer for sensitive skin users who want the Peach toner but cannot tolerate parfum. The Rice line shows Anua built something specifically for fragrance-sensitive customers.

The milky texture sets this apart from Anua’s watery toners. It pours with a creamy, opaque quality. On the skin, it feels like a very thin, lightweight lotion—more conditioned than a splash-and-go toner, but less heavy than a moisturizer. The rice bran water and ceramide-cholesterol-phytosphingosine complex create this milky character naturally without heavy thickeners. It absorbs within twenty to thirty seconds, leaving skin soft, plump, and faintly glowing.

Niacinamide at approximately 1.4-2.1% provides steady, gentle brightening for twice-daily application. This is a toner concentration, not a serum concentration, which is appropriate for the role. The niacinamide works well with the ceramide complex: while the ceramides supplement the barrier externally, the niacinamide stimulates the skin’s own ceramide, cholesterol, and fatty acid production. It uses the same internal plus external approach dermatologists use for patients with eczema and compromised barriers.

Arbutin and ascorbic acid add more brightening pathways. In a fragrance-free formula, these ingredients work without the irritation risk of perfume compounds—a benefit for the skin types most likely to use this product.

Triple hyaluronic acid (sodium hyaluronate, hydrolyzed hyaluronic acid, and pure hyaluronic acid) provides multi-weight hydration. Panthenol soothes. Allantoin calms. Betaine osmotically protects cells against environmental stress. Hydrolyzed rice protein and rice seed protein add rice-derived conditioning and film-forming properties that enhance the milky glow.

Cocoa seed extract provides flavanol antioxidants that complement the ferulic acid in the rice bran water. Adenosine adds standard Korean anti-wrinkle benefits.

The 250ml size at twenty dollars is likely the best value in Anua’s range. It is five dollars cheaper than the Peach Essence Toner for the same volume, and it has a more complete ceramide system with no fragrance. It wins on ingredients-per-dollar.

The milky texture is a potential limitation. Users used to watery toners may find it too rich, especially those with oily skin. The ceramide-cholesterol-phytosphingosine complex adds a nourishing quality that may not suit everyone. In humid climates or on oily skin, it can feel like an extra layer rather than a refreshing prep step.

For dry, normal, and sensitive skin types—those needing barrier repair and brightening—this toner does two jobs at once. It preps and hydrates like a toner while repairing and conditioning like a treatment. It does both without any fragrance compounds.

Anua’s Rice 70 Glow Milky Toner is quiet compared to the Peach line. It lacks the five-ferment showmanship of the Peach Essence Toner or the cultural winks of a heartleaf product. Instead, it is a formulation a dermatologist could recommend without caveats—at a price point that makes daily, generous application common sense.

03 · INCI · disclosed by brand

Ingredient analysis.

Ingredient Role Evidence Flag
Rice Bran Water (71%)](/ingredients/rice-bran-water) (71%)
The milky base of this toner, derived from rice bran — the nutrient-rich outer layer of the rice grain. Rice bran water provides natural ferulic acid, phytic acid, and inositol that brighten and smooth skin. In this formula, it replaces purified water with a naturally vitamin B-rich, antioxidant-laden vehicle that has been used in East Asian beauty rituals for centuries.
Traditional Use
Three distinct ceramide types that together replicate a significant portion of the skin's natural lipid barrier composition. Unlike the Peach line's single ceramide NP, this triple-ceramide system — enhanced with phytosphingosine and cholesterol — mirrors the same barrier-repair approach used by CeraVe and other dermatologist-developed brands. The sodium lauroyl lactylate delivery system helps these lipids integrate into the existing barrier.
Well Established
OK
Niacinamide (Vitamin B3)](/ingredients/niacinamide) (1.4-2.1%)
A gentle but consistent brightening and barrier-supporting concentration that complements the rice bran water's natural brightening properties. At this dose, niacinamide stimulates endogenous ceramide production — synergizing with the triple ceramide complex's external supplementation for comprehensive barrier repair.
Well Established
OK
A natural tyrosinase inhibitor that works alongside niacinamide and ascorbic acid to address hyperpigmentation through multiple pathways. In this fragrance-free formula, it provides brightening without the sensitization risk of more aggressive depigmenting agents.
Well Established
OK
Two forms of rice-derived protein that strengthen the formula's rice-centric identity. Hydrolyzed rice protein provides small peptide fragments that condition and brighten skin, while rice seed protein delivers larger structural proteins that create a film-forming, smoothing effect. Together, they amplify the rice bran water's benefits.
Promising
OK
Full INCI list

Oryza Sativa (Rice) Bran Water, Butylene Glycol, Glycerin, Dipropylene Glycol, Niacinamide, Propanediol, Water, 1,2-Hexanediol, Methyl Gluceth-20, Panthenol, Betaine, Oryza Sativa (Rice) Extract, Hydroxyacetophenone, Diphenyl Dimethicone, Triethylhexanoin, Hydrogenated Lecithin, Adenosine, Ethylhexylglycerin, Carbomer, Tromethamine, Xanthan Gum, Glyceryl Acrylate/Acrylic Acid Copolymer, Theobroma Cacao (Cocoa Seed Extract), Sodium Hyaluronate, Hydrolyzed Hyaluronic Acid, Hyaluronic Acid, Dextrin, Hydrolyzed Rice Protein, Oryza Sativa (Rice) Seed Protein, Ceramide NP, Sodium Lauroyl Lactylate, Arbutin, Ascorbic Acid, Allantoin, Ceramide AP, Phytosphingosine, Cholesterol, Ceramide EOP

Product flags
✓ Fragrance Free ✓ Alcohol Free ✗ Oil Free ✗ Silicone Free ✓ Paraben Free ✓ Sulfate Free ✓ Cruelty Free ✓ Vegan ✗ Fungal Acne Safe
04 · Compatibility

Skin match.

Pairs well with
brightening serumretinol treatmentceramide moisturizersunscreen
Skin types
Best for
drynormalsensitive
Works for
combination
Not ideal for
oily
05 · Evidence

The science.

The Science

Documented active compounds support rice bran's skincare credentials. Ferulic acid, found naturally in rice bran, is a potent antioxidant that stabilizes and improves the efficacy of vitamin C and E formulations — Pinnell et al. (2005) in the Journal of Investigative Dermatology showed that ferulic acid doubled the photoprotection of a vitamin C + E formulation. A 2002 International Journal of Cosmetic Science trial studied inositol, another rice bran constituent; topical application improved skin elasticity and reduced enlarged pores.

The triple ceramide complex uses rigorous, evidence-based barrier repair. The human stratum corneum contains approximately 50% ceramides, 25% cholesterol, and 15% free fatty acids. This toner supplies three critical ceramide species (NP, AP, EOP) plus cholesterol and phytosphingosine — a sphingoid base that acts as both a ceramide precursor and an antimicrobial agent. Research by Holleran et al. in the Journal of Clinical Investigation showed that topical application of ceramide-cholesterol-fatty acid mixtures in a physiologically appropriate ratio accelerated barrier recovery after disruption.

Niacinamide's role in ceramide synthesis is well-documented: Tanno et al. (2000) in the Journal of Dermatological Science showed that niacinamide upregulates serine palmitoyltransferase — the rate-limiting enzyme in ceramide biosynthesis — which increases endogenous ceramide levels. Combining topical ceramide supplementation with niacinamide-stimulated endogenous production creates a dual-action barrier repair mechanism.

References

  1. Ferulic acid stabilizes a solution of vitamins C and E and doubles its photoprotection of skinJournal of Investigative Dermatology (2005)

Dermatologist Perspective

Board-certified dermatologists would note this formulation's complete ceramide barrier system — the NP, AP, EOP trio with phytosphingosine and cholesterol mirrors prescription-grade barrier repair creams. Dermatologists frequently recommend ceramide-rich products for patients with eczema, rosacea, and compromised skin barriers; this fragrance-free toner delivers that technology at the earliest routine step. The niacinamide-ceramide synergy aligns with current dermatological thinking on barrier repair. Dermatologists would likely recommend this as a first-line toner for patients needing barrier support and gentle brightening — especially those transitioning to retinoids or recovering from chemical peels.

06 · Where it fits

Where it fits in your routine.

AM routine
01 Gentle cleanser
02 Anua Rice 70 Glow Milky Toner This product
03 Serum
04 Moisturizer
05 Sunscreen
PM routine
01 Oil cleanser
02 Water-based cleanser
03 Anua Rice 70 Glow Milky Toner This product
04 Treatment
05 Moisturizer
How to use

Shake the bottle gently to mix the milky formula. Pour a large amount onto your palm or a cotton pad. Pat into a freshly cleansed face and neck. For more hydration, apply 2-3 layers, letting each absorb before the next. Follow with serum and moisturizer. Use morning and evening. On dry or sensitized skin, this toner replaces a lightweight moisturizer in humid conditions.

Value assessment

At $20 for 250ml, this is Anua's most affordable product per milliliter. The ingredient density offers high value. The triple ceramide complex, triple hyaluronic acid system, niacinamide, arbutin, ascorbic acid, and dual rice proteins usually cost $35-50+ in a 200ml toner from other brands. Using it generously twice daily lasts 3-4 months per bottle, making the annual cost about $60-80 — similar to one luxury essence. This is a standout for budget barrier repair.

Who should buy

Sensitive skin types needing a fragrance-free brightening toner that repairs the barrier. Anyone with a compromised skin barrier wanting to start repair during the toner step. Dry skin types who find watery toners insufficient. Those building a gentle, cumulative brightening routine without irritation risk.

Who should skip

Oily skin types who want a lightweight, watery toner texture. People seeking the fermentation-derived actives in the Peach Essence Toner. Users who dislike milky textures in their toner step.

07 · The fine print

Product details.

Scent

Fragrance-free. Natural ingredients leave a faint, barely perceptible rice milk scent.

Packaging

The 250ml bottle matches Anua's large toner sizes. The Rice line uses warm-toned branding. A pump dispenser works better for this milky formula, but the pour spout works.

First use

The milky texture differs from watery K-beauty toners. It feels like a thin, nourishing lotion. It absorbs well and leaves skin softer and more conditioned than a typical toner. It causes no stinging or tightness—only comfortable hydration.

How long it lasts

3-4 months with twice-daily application ***

Period after opening

12 months ***

Best season

All Year ***

Finish
dewynon-greasysatin
Certifications
Vegan
08 · Behind the formula

The backstory.

Launched as Anua's third product line after Heartleaf and Peach, the Rice line addresses the gap for users who want brightening benefits without the fragrance that defines the Peach range. Rice bran water has been a cornerstone of Korean and Japanese beauty for centuries — geisha were famously known for washing their faces with rice water — and Anua modernized this tradition with a clinically-relevant ceramide and niacinamide framework.

About Anua

Emerging Brand (2–5 years)

Anua launched in 2019 as a K-beauty brand centered on heartleaf (Houttuynia cordata) extract. It gained global traction via social media and Olive Young bestseller rankings. Anua uses well-studied botanical ingredients, but its specific formulations lack independent clinical validation and the brand has a short track record.

Brand founded: 2019 · Product launched: 2024
09 · Setting the record straight

Common myths.

Myth

Rice water is a trend with no scientific evidence.

Reality

Rice bran has documented levels of ferulic acid (a potent antioxidant), phytic acid (a gentle exfoliant), and inositol (a 2002 International Journal of Cosmetic Science study shows it improves skin elasticity and minimizes pores). This tradition predates modern skincare by centuries, and science now confirms it.

Myth

Milky toners are too heavy for oily skin.

Reality

This milky formula is thicker than watery toners, but it absorbs fast and adds no oil to the skin. Emulsified lipid ingredients (ceramides, cholesterol, phytosphingosine) create the milkiness and integrate into the barrier instead of sitting on top. Very oily skin types may prefer the Peach or Heartleaf watery toners.

10 · Common questions

FAQ.

What is the difference between the Anua Rice 70 Milky Toner and the Peach 77 Essence Toner?

The Rice toner is fragrance-free, milky-textured, and focused on barrier repair with a triple ceramide complex — better for sensitive and dry skin. The Peach toner contains fragrance, has a watery-essence texture, and focuses on brightening with five ferment species — better for dull, combination skin. Both contain niacinamide and arbutin.

Is the Anua Rice 70 Milky Toner fragrance-free?

Yes — unlike the Peach line which contains added fragrance, the Rice 70 Glow Milky Toner is completely fragrance-free. This makes it Anua's most sensitive-skin-friendly toner option.

What ceramides does this toner contain?

Three ceramide types—Ceramide NP, Ceramide AP, and Ceramide EOP—join phytosphingosine and cholesterol. This complete barrier lipid system mirrors the skin's natural ceramide composition, using the same architecture as dermatologist-developed brands.

Can I use this toner if I have oily skin?

The milky texture is thicker than watery toners, so it works best for dry, normal, and sensitive skin. Oily skin types may prefer the lighter Peach 77 Essence Toner or the Heartleaf 77 Soothing Toner; these watery textures feel lighter but offer less nourishment.

Does rice bran water actually brighten skin?

Rice bran has natural ferulic acid, phytic acid, and inositol. Regular use shows these ingredients brighten and smooth skin. This toner adds niacinamide, arbutin, and ascorbic acid to the rice water's natural brightening for a multi-pathway approach.

Community

11 · Real-world signal

What the community says.

Common praise

"Fragrance-free — sensitive skin approved"

"Milky texture feels nourishing without heaviness"

"Noticeable glow and smoother texture"

"Great value at 250ml"

"No irritation or breakouts"

Common complaints

"Milky texture may feel heavy for very oily skin"

"Can leave a slight residue if over-applied"

"Less immediately dramatic than the Peach toner"

"Bottle could benefit from a pump dispenser"

Notable endorsements
Ulta Beauty K-beauty selectionOlive Young bestseller
Search the catalog
↑↓ navigate · select · Esc close Powered by Pagefind