Numbuzin
Numbuzin was launched in 2019 by Benow, a South Korean beauty startup co-founded by Lee Il-joo and Kim Dae-young, both Seoul National University alumni and former Amorepacific employees. The brand won top honors at the 2022 Olive Young Awards and has expanded to 16 countries. Its numbered product system is designed for simple, goal-based skincare routines.
Numbuzin, by the numbers.
Numbuzin has 44 products in the DermFND database, concentrated in serums, toners, moisturizers, masks, and cleansers. Observed ingredient patterns across these products show a high frequency of niacinamide, centella asiatica, hyaluronic acid, peptides, panthenol, ceramides, adenosine, and vitamin c. The brand's price range spans from $3 to $26, with an average product price of $19. The average DermFND score for these formulations is 75.6/100. Product profiles include various formulations such as the No. 4 Ceramide AHA Glazed Skin Prep Serum, No. 5 Vitamin Boosting Essential Toner, and No. 9 NAD+ Retinol Volumetox Eye Cream.
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