Beauty of Joseon
Beauty of Joseon was founded in 2016 and reinvented in 2019 with a focus on traditional Korean hanbang ingredients combined with modern formulation science. The brand has built a strong global following and is now stocked at Sephora, with products that consistently earn high user ratings across multiple retail platforms.
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Beauty of Joseon, by the numbers.
Beauty of Joseon has 27 products in the DermFND database, concentrated in sunscreen, serum, and moisturizer categories. Observed ingredient patterns across the database show the most frequent components are hyaluronic acid, panthenol, niacinamide, adenosine, ceramides, centella asiatica, glycerin, and green tea. The brand's price range spans from $1 to $24, with an average product price of $16. The average DermFND score for these products is 79.4/100. Sample products include the Relief Sun: Rice + Probiotics SPF 50+, Glow Deep Serum: Rice + Alpha-Arbutin, and Calming Serum: Green Tea + Panthenol.
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