The INKEY List
The INKEY List launched in 2018 with this Hyaluronic Acid Serum as part of its founding lineup. The brand is B Corp and Leaping Bunny certified, with Sephora Clean designation. It has won an Allure Best of Beauty Award for this product and built strong credibility through ingredient transparency and accessible pricing.
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The INKEY List, by the numbers.
The INKEY List has 21 products in the DermFND database, concentrated in moisturizers, serums, and cleansers. Observed ingredient patterns across these products show a high frequency of glycerin, hyaluronic acid, squalane, peptides, niacinamide, vitamin e, salicylic acid, and vitamin c. The brand's price positioning falls within a range of $9 to $20, with an average product price of $13. The typical product profile maintains an average DermFND score of 77.3/100. Sample items include the Hyaluronic Acid Serum, Omega Water Cream, PHA Toner, Bakuchiol Moisturizer, and Omega Water Cream Moisturizer.
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