Acure
Acure launched in 2010 and built a long-running budget natural beauty brand sold through Whole Foods, Target, and Ulta. The Essentials line features simple, single-ingredient or minimal-ingredient products and is the brand's most stripped-down range.
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Acure, by the numbers.
Acure has 11 products in the DermFND database, concentrated in moisturizers, oils, serums, cleansers, and toners. Observed ingredient patterns across these products include argan oil, vitamin c, glycerin, linoleic acid, squalane, jojoba oil, berry extracts, and watermelon seed oil. The brand's price range is $10 to $25, with an average price of $16. The average DermFND score for these products is 71.1/100. Sample products include The Essentials Moroccan Argan Oil, Ultra Hydrating Watermelon Seed Oil, Radically Rejuvenating Whipped Night Cream, Brightening Vitamin C & Ferulic Acid Serum, and Ultra Hydrating Overnight Dream Cream.
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