Drunk Elephant
Drunk Elephant was founded by Tiffany Masterson in 2012 and acquired by Shiseido for $845 million in 2019. The brand avoids its 'Suspicious 6' ingredients and has built a loyal following for barrier-supportive formulations, though clinical validation of its proprietary ingredient blends (like the 'electrolyte' complex) relies on the individual ingredient evidence rather than brand-specific studies.
Verified reviewer
Drunk Elephant, by the numbers.
Drunk Elephant has 22 products in the DermFND database, concentrated in moisturizers, cleansers, serums, and body care. Observed ingredient patterns across these products show a high frequency of marula oil, ceramides, squalane, hyaluronic acid, panthenol, peptides, niacinamide, and sodium pca. The brand's price range spans from $18 to $90, with an average product price of $54. The average DermFND score for these formulations is 70.7/100. Sample products within the database include Lala Retro Whipped Cream, Beste No. 9 Jelly Cleanser, and C-Firma Fresh Day Serum.
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