Versed
Versed launched in 2019 as a Who What Wear-incubated clean beauty brand targeting affordable, dermatologist-vetted formulas. The brand leans on recognizable actives at drugstore-friendly prices rather than proprietary clinical research.
Versed, by the numbers.
Versed has 14 products in the DermFND database, concentrated in serums, toners, moisturizers, masks, and sunscreens. Observed ingredient patterns across these products show a high frequency of hyaluronic acid, niacinamide, vitamin c, glycerin, vitamin e, glycolic acid, lactic acid, and salicylic acid. The brand's price range is $18 to $22, with an average product price of $20. Sample items include Stroke of Brilliance Brightening Serum, Dew Point Moisturizing Gel-Cream, Doctor's Visit Instant Resurfacing Mask, Just Breathe Clarifying Serum, and Guards Up Daily Mineral Sunscreen SPF 35. The average DermFND score for the brand is 73.9/100.
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