By Wishtrend
By Wishtrend launched in 2013 as the in-house brand of Korean retailer Wishtrend, with a minimal-ingredient, evidence-led formulation philosophy. The mandelic acid line has become one of its most-reviewed and most-recommended SKUs in Western K-beauty communities.
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By Wishtrend, by the numbers.
By Wishtrend has 11 products in the DermFND database, concentrated in serums and moisturizers. Observed ingredient patterns across these formulations frequently include panthenol, propolis, houttuynia cordata, polyphenols, probiotics, sea buckthorn, ferments, and niacinamide. Product pricing ranges from $23 to $36, with an average price of $28. The brand maintains an average DermFND score of 85.9/100. Typical product profiles include items such as the Mandelic Acid 5% Skin Prep Water, Polyphenols In Propolis 15% Ampoule, and Pure Vitamin C 21.5% Advanced Serum. This data reflects a catalog consisting of cleansers, exfoliants, and sunscreens alongside the primary categories.
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