Naturium
Naturium was founded in 2019 by beauty journalist Susan Yara and acquired by e.l.f. Beauty in 2023 for $355 million. While the brand lacks long-term independent clinical validation, its formulations use well-studied ingredients at documented concentrations and are dermatologist-tested.
Verified reviewer
Naturium, by the numbers.
Naturium has 14 products in the DermFND database, concentrated in serums, treatments, body care, exfoliants, and moisturizers. Observed ingredient patterns across these formulations show a high frequency of niacinamide, hyaluronic acid, vitamin c, vitamin e, glycerin, squalane, salicylic acid, and glycolic acid. The brand’s price range is $17 to $26, with an average product price of $19. Products in the database include the Quadruple Hyaluronic Acid Serum 5%, Multi-Peptide Moisturizer, Niacinamide Serum 12% Plus Zinc 2%, Niacinamide Cleansing Gelée 3%, and Tranexamic Topical Acid 5%. The average DermFND score for these products is 79.3/100.
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