Krave Beauty
KraveBeauty was founded in 2017 by Liah Yoo, a former AmorePacific strategist and skincare YouTuber with 1.2 million subscribers. The brand earned B Corp certification in 2024 and has rebuilt credibility after voluntarily addressing the 2021 SPF testing controversy with transparency.
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Krave Beauty, by the numbers.
Krave Beauty has 9 products in the DermFND database, concentrated in sunscreens, which account for five of the total entries. Observed ingredient patterns across these products include tinosorb, green tea, colloidal oatmeal, resveratrol, hyaluronic acid, vitamin e, squalane, and panthenol. The price range for these items is $16 to $28, with an average price of $22. The brand maintains an average DermFND score of 75.6/100. Sample products within the database include Beet The Sun SPF 50 Sunscreen, Great Barrier Relief, Matcha Hemp Hydrating Cleanser, Kale-Lalu-yAHA, and Beet The Sun SPF 47.
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