Byoma
Byoma was founded in 2022 by Marc Elrick in Glasgow, UK, with a focus on barrier-first skincare at accessible prices. The brand's products are dermatologist-tested and clinically validated, and it rapidly gained traction through social media, reaching $30–50 million in sales by 2023. While the formulations use well-studied ingredients, the brand's independent clinical portfolio is still developing.
Byoma, by the numbers.
Byoma has 8 products in the DermFND database, concentrated in serums, moisturizers, cleansers, toners, and oils. Observed ingredient patterns across these formulations frequently include ceramides, cholesterol, niacinamide, squalane, green tea, panthenol, licorice root, and allantoin. The brand's price range is $13-$18, with an average price of $15 per unit. Products in the database, such as the Moisturizing Gel Cream and Brightening Serum, result in an average DermFND score of 80.0/100. This data indicates a consistent profile of topical formulations centered on specific lipid and soothing components within a low-cost price bracket.
Read full methodology →