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Proactiv

Proactiv was developed in 1995 by board-certified Stanford dermatologists Dr. Katie Rodan and Dr. Kathy Fields. The brand has treated millions of acne patients and introduced this OTC adapalene gel as part of the ProactivMD system in 2017. Now owned by Taro Pharmaceutical Industries.

DermFND
Verified house
3 of 8 products signed off
Products reviewed
8
Average score
59.9/100
Median price
$33
Top category
cleanser
Last reviewed
May 2026
Alex Brufsky
Alex Brufsky Founder & Editor
Analysis by DermFND · Last verified May 2026 · Methodology
Verified reviewer
8 products viewing all categories
The DermFND take

Proactiv, by the numbers.

Proactiv has 8 products in the DermFND database, concentrated in cleansers and treatments, with additional entries for retinoids and moisturizers. Observed ingredient patterns across these products include salicylic acid, glycolic acid, adapalene, green tea, hyaluronic acid, aloe vera, panthenol, and chamomile. The brand's price range spans from $15 to $36, with an average product price of $28. The typical product profile includes items such as Adapalene Gel 0.1%, Clean+ Acne Cleanser, Acne Scar Spot Treatment Gel, Green Tea Moisturizer, and Acne Body Wash. The average DermFND score for the brand is 59.9/100.

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