Brand · Letter P
Plum
Plum Goodness, founded in 2013 in Mumbai, built its niacinamide serum as one of its flagship D2C products. The brand has strong review volume in India but relatively limited independent clinical validation in Western dermatology literature.
DermFND
Verified house
2 of 4 products signed off
Products reviewed
4
Average score
73.8/100
Median price
$16
Top category
serum
Last reviewed
May 2026
Verified reviewer
4 products viewing all categories
The DermFND take
Plum, by the numbers.
Plum has 4 products in the DermFND database, concentrated in serums and sunscreen. Observed ingredient patterns across these products include niacinamide, zinc, panthenol, centella asiatica, tinosorb, uvinul a plus, silica, and tranexamic acid. The brand's price range is $11 to $22, with an average price of $16. The average DermFND score for these products is 73.8/100. The product profile includes niacinamide-based serums, a retinol anti-aging serum, and a matte sunscreen.
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