Minimalist
Minimalist (also known as Be Minimalist) is an emerging Indian skincare brand founded in 2020 by the Bhayani brothers. The brand built a loyal following through transparent percentage-on-the-label positioning, INCI-first marketing, and competitive pricing on research-grade ingredients. It was acquired by HUL (Unilever India) in 2024.
Verified reviewer
Minimalist, by the numbers.
Minimalist has 5 products in the DermFND database, concentrated in moisturizers and exfoliants. Observed ingredient patterns across these products include ceramides, centella asiatica, cholesterol, humectants, ursolic acid, niacinamide, zinc, and matmarine. The brand's price range is $6 to $10, with an average price of $8. Products in the database include a 0.3% Ceramide Barrier Repair Moisturizing Cream, a 10% Niacinamide Face Serum, a 2% Salicylic Acid Face Serum, a Sepicalm 3% + Oat Face Moisturizer, and a 5% Lactic Acid + HA Exfoliating Face Serum. The average DermFND score for these products is 84.2/100.
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