Fresh
Fresh was founded in 1991 in Boston and became an LVMH maison in 2000. The Soy Face Cleanser was their very first skincare product (1999) and remains their top seller over 25 years later, selling one tube every 30-60 seconds globally.
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Fresh, by the numbers.
Fresh has 17 products in the DermFND database, concentrated in moisturizers, masks, and lip care. Observed ingredient patterns across these products include hyaluronic acid, glycerin, vitamin e, vitamin c, adenosine, squalane, rose extract, and jojoba oil. The brand's price range spans from $24 to $95, with an average product price of $58. The average DermFND score for the brand is 64.3/100. Product samples include the Soy pH-Balanced Hydrating Face Wash, Kombucha Antioxidant Facial Treatment Essence, Sugar Lip Balm Sunscreen SPF 15, Rose Deep Hydration Face Cream, and Rose & Hyaluronic Acid Deep Hydration Moisturizer.
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