Daily Soft Touch Sunscreen SPF 50+

In December 2020, the K-beauty world held its collective breath as independent testing revealed that Purito’s beloved Centella Green Level Unscented Sunscreen — the one everyone swore by, the one that converted an entire generation of skincare enthusiasts to Korean sunscreens — delivered roughly SPF 19. Not 50. Nineteen. The fallout was immediate and brutal. Retailers yanked the product. Refund requests flooded in. And Purito, a small Korean brand built on trust and transparency, found itself at the center of the biggest skincare scandal in recent memory.

The Daily Soft Touch Sunscreen is what happened next. Rather than quietly releasing a reformulated version and hoping everyone forgot, Purito burned the old playbook entirely. They rebranded as Purito Seoul, rebuilt their sun care line from scratch using next-generation European UV filters, and submitted the new formulas to not one but two independent testing labs — KIDCS in Korea and ABICH in Italy. Both confirmed SPF values well above the 50+ claim. This is not a rebrand. It is a reconstruction.

The formula itself reads like a studied response to every criticism the original invited. Where the old sunscreen relied on just two chemical filters at concentrations that apparently could not hold up, the Daily Soft Touch deploys four: Tinosorb S (Bisethylhexyloxyphenol Methoxyphenyl Triazine), Uvinul A Plus (Diethylamino Hydroxybenzoyl Hexyl Benzoate), Uvinul T 150 (Ethylhexyl Triazone), and Tinosorb M (Methylene Bis-Benzotriazolyl Tetramethylbutylphenol). These are newer-generation filters favored by European and Asian formulators for their photostability and broad-spectrum coverage. Tinosorb M is particularly interesting — a particulate filter that both absorbs and scatters UV radiation, offering a mineral-sunscreen-like protective mechanism without the white cast.

But what elevates this above a competent sunscreen is the base formula. Five ceramides — NP, AS, AP, NS, and EOP — are paired with cholesterol and hydrogenated lecithin in a ratio that mirrors the skin’s natural lipid structure. Centella asiatica extract, the ingredient that built the original Purito brand, provides anti-inflammatory support. Panthenol strengthens the barrier. Bisabolol soothes. The result is a sunscreen that genuinely functions as a moisturizing skincare step, not just a protective top layer you tolerate because you have to.

The texture delivers on the “soft touch” promise. It applies as a lightweight, slightly creamy fluid that absorbs in seconds, leaving behind a natural, satin-like finish with the subtlest hint of luminosity. There is no white cast — none, not even from the Tinosorb M — and no pilling under makeup. The complete absence of silicones is notable here: many sunscreens achieve their smooth slip through dimethicone and its cousins, but the Daily Soft Touch manages it through propanediol and dibutyl adipate instead. This makes it genuinely silicone-free, not in the marketing-adjacent way where brands exclude two silicones and include three others.

The fragrance situation is refreshingly simple: there is none. No essential oils masquerading as “natural fragrance.” No parfum buried on the INCI list. Nothing. The sunscreen smells like absolutely nothing, which for sensitive skin is exactly right.

On the skin, it wears comfortably throughout the day without the tight, filmy feeling that plague some chemical sunscreens. Dry skin types report genuine hydration from the ceramide complex. Sensitive skin types — including those with rosacea and eczema — report no stinging, no burning, even around the delicate eye area. This is a sunscreen that invites reapplication rather than making you dread it.

The honest limitations are few but worth noting. Oily skin types may find the finish slightly too dewy, particularly in humid conditions — the ceramide-rich base that dry skin loves can read as shine on an already-oily T-zone. The 60ml tube, while generous by K-beauty standards, will last only six to eight weeks with proper daily application, and at roughly $21.50 per tube, the annual cost of proper sunscreen use adds up. Availability outside of K-beauty retailers can be spotty, though this has improved significantly as the brand rebuilt its distribution network.

At $21.50 for 60ml, the Daily Soft Touch sits in a sweet spot. You are getting four advanced UV filters, five ceramides, centella, and panthenol in a cosmetically elegant formula that has been independently verified for protection. For a brand that had every reason to cut corners and quietly move on, the investment in both formula and verification feels like genuine accountability rather than marketing theater.

The Purito Daily Soft Touch Sunscreen is ultimately a product that could only exist because something went very wrong first. It carries the weight of its predecessor’s failure in the best possible way — every ingredient choice, every third-party test, every element of the reformulation reads as a direct answer to a specific criticism. That is not to say you should buy it out of sympathy. Buy it because the formula is genuinely excellent, the texture is a pleasure, and the protection is verified. The redemption arc just makes it a better story.