Sulwhasoo
Sulwhasoo is the flagship luxury brand of Amorepacific, founded in 1966. First Care Activating Serum has been on market in successive iterations since 1997 and is one of the most enduringly popular luxury K-beauty products globally — the original 'first essence' that helped invent the category.
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Sulwhasoo, by the numbers.
Sulwhasoo has 12 products in the DermFND database, concentrated in moisturizers, serums, masks, cleansers, and lip care. Observed ingredient patterns across these products show a high frequency of ginseng, niacinamide, adenosine, hyaluronic acid, honey, squalane, licorice root, and camellia oil. The price range for these items is $40 to $295, with an average price of $125. The brand maintains an average DermFND score of 72.0/100. Typical product profiles include items such as the First Care Activating Serum, Overnight Vitalizing Mask, Essential Firming Cream EX, Gentle Cleansing Oil, and Concentrated Ginseng Renewing Cream.
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