IT Cosmetics
IT Cosmetics launched in 2008 under Jamie Kern Lima with dermatologist and plastic surgeon consulting input, and was acquired by L'Oréal in 2016. The brand's skincare lineup has expanded steadily, with the Confidence franchise serving as its anchor anti-aging range.
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IT Cosmetics, by the numbers.
IT Cosmetics has 7 products in the DermFND database, concentrated in moisturizers, eye creams, and treatments. Observed ingredient patterns across these products include peptides, ceramides, niacinamide, colloidal oatmeal, hyaluronic acid, collagen, shea butter, and caffeine. The brand's price range spans from $44 to $88, with an average product price of $59. The average DermFND score for these entries is 70.1/100. Typical product profiles include items such as the Confidence in a Gel Lotion Lightweight Moisturizer, the Hello Results Wrinkle-Reducing Daily Retinol Serum-in-Cream, and the Bye Bye Under Eye Eye Cream.
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