Rhode
Rhode was founded by Hailey Bieber in 2022 and acquired by e.l.f. Beauty in 2025 for approximately $1 billion. The Barrier Restore Cream was one of the brand's three original launch products. Developed with cosmetic chemist Dr. Ron Robinson and dermatologist Dr. Dhaval Bhanusali. The brand holds Leaping Bunny and PETA cruelty-free certifications.
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Rhode, by the numbers.
Rhode has 12 products in the DermFND database, concentrated in lip care, moisturizer, and toner categories. Observed ingredient patterns across these products show a high frequency of peptides, hyaluronic acid, shea butter, ceramides, glycerin, vitamin e, niacinamide, and squalane. The brand's price range spans from $4 to $38, with an average product price of $27. The typical product profile includes items such as Barrier Restore Cream, Glazing Milk, Barrier Butter, Peptide Lip Treatment, and Glazing Mist. The average DermFND score for the brand's current catalog is 76.5/100.
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