Odele
Odele was founded in 2019 by Lindsay Holden, Shannon Kearney, and Britta Chatterjee in Minneapolis, launching exclusively at Target in January 2020. The brand has grown to over $30 million in annual sales and expanded to Ulta and CVS, earning recognition for delivering salon-quality formulations at mass-market prices.
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Odele, by the numbers.
Odele has 5 products in the DermFND database, all of which are categorized under body care. The most common ingredients identified across these products include hydrolyzed rice protein, glycerin, dimethicone, aloe vera, tetrasodium glutamate diacetate, colloidal oatmeal, and probiotics prebiotics. Based on the observed price range of $9 to $12, the brand maintains an average price point of $11 per unit. The products in this database have an average DermFND score of 75.8/100. The current product sample includes items such as smoothing body wash, clarifying shampoo, volume shampoo, smoothing conditioner, and leave-in conditioner spray.
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