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Be Plain

Beplain is a Korean indie brand founded in 2017 around minimal, ingredient-led formulations. The Chamomile pH-Balanced Toner has become one of the brand's hero products with growing popularity in international K-beauty channels, though independent clinical research on the specific product is limited.

DermFND
Verified house
4 of 5 products signed off
Products reviewed
5
Average score
80.8/100
Median price
$22
Top category
toner
Last reviewed
May 2026
Alex Brufsky
Alex Brufsky Founder & Editor
Analysis by DermFND · Last verified May 2026 · Methodology
Verified reviewer
5 products viewing all categories
The DermFND take

Be Plain, by the numbers.

Be Plain has 5 products in the DermFND database, distributed across toner, serum, exfoliant, cleanser, and moisturizer categories. Observed ingredient patterns show the most frequent components are centella asiatica, ceramides, chamomile, hyaluronic acid, licorice root, ferments, salicylic acid, and green tea. The brand's price range is $16 to $22, with an average product price of $20. Products in the database, such as the Chamomile pH-Balanced Toner and Bamboo Hydrating Cream, contribute to an average DermFND score of 80.8/100. The product profile consists of various single-step skincare items ranging from cleansers to moisturizers.

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