Baxter of California
Baxter of California was founded in 1965 by Baxter Finley in Venice Beach, making it one of the original men's grooming brands. The company pioneered the men's skincare category when no market for it existed, and has maintained a premium positioning through six decades of continuous operation.
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Baxter of California, by the numbers.
Baxter of California has 4 products in the DermFND database, distributed across cleanser, eye cream, moisturizer, and spf moisturizer categories. Observed ingredient patterns across these products include caffeine, glycerin, dimethicone, salicylic acid, allantoin, aloe vera, hyaluronic acid, and adenosine. The price range for these items is $12 to $36, with an average price of $27. The brand maintains an average DermFND score of 61.0/100. Sample products within the database include Daily Face Wash, Under Eye Complex, Super Shape Skin Recharge Cream, and Oil Free Moisturizer SPF 15.
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