Florence by Mills
Florence by Mills launched in 2019 as a clean beauty brand associated with actress Millie Bobby Brown, targeting Gen Z consumers. The brand is dermatologist-tested and cruelty-free, with products designed for simplicity and accessibility rather than clinical innovation.
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Florence by Mills, by the numbers.
Florence by Mills has 4 products in the DermFND database, distributed across eye cream, moisturizer, cleanser, and toner categories. Observed ingredient patterns across these products show a high frequency of allantoin, glycerin, panthenol, aloe vera, niacinamide, hyaluronic acid, licorice root, and glycolic acid. The brand's price range is $14 to $34, with an average product price of $21. The average DermFND score for the brand is 61.2/100. Sample products within the database include Swimming Under the Eyes Gel Pads, Dreamy Dew Moisturizer, Clean Magic Face Wash, and Zero Chill Face Mist.
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